VSBLTY Expands Retail Media Network in Latam, Projects 30% Revenue Growth

Philadelphia PA — January 13, 2026 — Leads & Copy — VSBLTY Groupe Technologies Corp. (OTCQB: VSBGF; CSE: VSBY; Frankfurt: 5VS) is expanding its Winkel Retail Media Network joint venture in Latin America, primarily in Mexico, with 5,300 stores delivering advertising messages at the point of sale. The expansion is projected to increase Winkel Media's revenue by 30%.

VSBLTY and its joint venture partners ABInBev and Retailigent have been building the in-store media network in Modelorama stores and independent bodegas throughout Mexico, Peru, and Colombia over the past several years.

Winkel Media CEO Rodrigo Velasco said that this expansion is a significant step forward for the network and its future media revenue growth. He also stated that the company's margins are expected to improve by 25% or more because the expansion can piggyback on existing infrastructure and equipment. The platform also allows Winkel to secure critical POS data, which has not been possible in these types of stores before, providing brands and retailers with timely ROI and inventory management data.

VSBLTY CEO Jay Hutton explained that this strategic growth expansion for the network enables the company to grow both direct advertising sales and potential programmatic advertising sales through the integration of all digital media technologies at POS. Hutton added that the company's brand advertising clients have validated that they can influence impulse purchases that can affect monthly sales increases sometimes as much as 35% month over month.

Linda Rosanio, 609-472-0877, lrosanio@vsblty.net

Source: VSBLTY Groupe